Setting Up an Advertising Agency in Singapore
Register Your Business on ACRA
The first step in any business venture is registering the company with ACRA, the Accounting and Corporate Regulatory Authority of Singapore. Once approved, your company will receive a business licence with a Unique Entity Number (UEN), which is required for the application of other licences and permits.
Advertising Agency Licensing Requirements
Depending on your advertising agency’s scope of operation, one or a combination or all of the licenses listed below may be required:
For displaying billboards in Singapore, approval from the following authorities is necessary:
- the Building and Construction Authority (BCA), if the ads will be placed on various buildings
- the Land Transport Authority (LTA), in case of companies placing ads on their car fleet
- from relevant property associations, if the boards are placed on private buildings
Internet Service & Content Provider Licence
Content providers are automatically licensed under the current Class Licence Scheme. An advertising agency must abide by the regulations and rules set forth in the Class Licence Conditions and the Internet Code of Practice.
Other Formalities to Consider
- CPF Employer Registration
- Work Permit